shelby durham.
about shelby.
Shelby is a dual-Department Manager at Burberry, where she oversees the Women's (RTW & Runway) and Children's divisions at the Global Flagship with a team of direct reports. With degrees in business and arts management, Shelby leverages her creativity and passion for the arts to curate memorable experiences for clients and partners.
Shelby has a proven track record of managing special projects and developing client relationships in the luxury retail industry. Previously, she was Team Lead of Service before transitioning to Client Development, Client Relations and Events at Louis Vuitton, where during the first-ever LV by Appointment in the Midwest/Mid-Atlantic region, Shelby and her team exceeded goaled ROI by 264%. Shelby also has experience in marketing and merchandising for arts organizations, such as COMMON and PARA.MAR Dance Theatre. Shelby's core competencies include events, luxury sales, marketing, creativity and attention to detail.
experience at a glance
2023 - present
BURBERRY
Leveraging creativity through project management and leading daily styling and operational trainings for a team of 30+. Established partnership with the Joffrey Ballet for the brand's first runway presentation in Chicago. Experience in forward-thinking to consumer needs; ensuring merchandising of $14mil+ business. Only DM selected for Burberry NYC GM Immersion Program for the Americas.
2022 - 2023
Louis Vuitton
Curated the Midwest/Mid-Atlantic Region’s first-ever LV by Appointment and Ferrari event, exceeding goaled ROI by 264%. Awarded Top 3 for submission to Regional Event Competition, selected for LVA Leadership Induction in 2022.
2021 - 2022
Louis Vuitton
Team Lead of Service for $22+ mil location, inclusive of 4 months as acting SM for teams of CAs, ECAs and PCA. Successful visitation and hosting of Michael and Brigette Burke of LVMH. Piloted the only RFID Program in Louis Vuitton Americas.
2020 - 2021
AWAY
Amplified sales ($1.1Mil+), collected and communicated KPI data to relevant teams and ensured timely processing of Solidus and CX requests, gained experience in talent acquisition, onboarding team members and team development.
2021 Season
COMMON
Orchestrated marketing and promotional photoshoots for the conservatory company, developed marketing materials for performances, amplified marketing materials by over 800%. Established and designed COMMON Merchandise.
2020 - 2021 Season
PARA.MAR Dance Theatre
Amplified social media presence across multiple platforms (Instagram +2,331%, YouTube +110%, Facebook +863%), Curated and quantified the merchandising materials; Integrated and restructured the brand kit of the company leveraging Adobe. Facilitated the social media internship team and streamlined logistics and goals.
2019 - 2020
PERCEPTION
Curated and managed new social media profiles (Instagram, Facebook) with over 3,000+ impressions per week using Adobe. Project management of merchandise, from design creation, production to delivery (450+ items).