marketing/pr design.

In addition to Shelby’s dance career, she has discovered her passion for digital design and marketing. Currently the Marketing Manager of COMMON Conservatory and Marketing Designer Assistant and Social Media Specialist for PARA.MAR Dance Theatre, Shelby has previously held two internships in which her focus was on social media marketing. In 2018, Shelby was the Production Assistant and Social Media Intern for Elon University Department of Performing Arts, and in 2019 was Pilates Anytime Winner Carrie Pagés’ social media intern. Throughout all of these experiences, Shelby amplified social media accounts, increased online traffic, curated brand identities, and streamlined communications for various businesses. 

my skills

social media

brand positioning

digital advertising

photo/video editing

customer relationships

content creation

COMMON Conservatory 

Marketing Manager

Marketing Manager - COMMON Conservatory

Chicago, IL

February 2021 - PRESENT

  • Orchestrated marketing and promotional photoshoots for the conservatory company

  • Developed marketing materials for June performance of COMMON Conservatory

  • Amplified and streamlined social media presence 

  • Revamped the COMMON website  

  • Established and implemented COMMON Merchandise

PARA/MAR Dance Theatre

Marketing Designer Assistant and Social Media Specialist, Head of Merchandising

Marketing Designer Assistant and Social Media Specialist, Head of Merchandising - PARA/MAR Dance Theatre

Chicago, IL

November 2020 - PRESENT

  •  Amplified social media presence across multiple platforms (Instagram, YouTube, Vimeo, Facebook)

  • Curated and quantified the merchandising for the company 

  • Integrated and restructured the brand kit of the company

  • Facilitated the social media team and streamlined logistics and goals

LoMastro Performing Arts Academy

Dance Instructor and Choreographer 

Dance Instructor + Choreographer - LoMastro Performing Arts Academy 

Lake Forest, IL

SEPTEMBER 2020 - PRESENT

  • Curriculum based in contemporary, contemporary movement for film, ballet, contemporary, conditioning, jazz, and cleaning. 

  • Cultivated a respectful and kind classroom environment

Evolution Dance Complex

Dance Instructor and Choreographer 

Dance Instructor and Choreographer - Evolution Dance Complex

Wilmington, NC

May 2018 - August 2020

  • Curriculum in contemporary, modern, contemporary ballet, improvisation, movement generation and technical curriculum

  • Fostered a classroom of honesty, integrity and investigation.

Perception Dance 

Social Media Coordinator and Apparel Designer 

Social Media Coordinator and Apparel Designer - Perception Dance 

July 2019 - May 2020

  • Curated new social media profiles (Instagram, Facebook) with over 3,000+ impressions per week

  • Initiated and oversaw all social media materials

  • Executed the largest fundraising campaign the company completed

  • Designed, produced, and organized all of the apparel for the Bachelor of Fine Arts Department at Elon University with over 450+ items sold

  • Pioneered both a fall and spring order for the first time in the University's history

Arts Market

Design and Presentation Volunteer

Design and Presentation Volunteer - Arts Market

Durham, NC

September 2019 - November 2019

  • Revitalized Showcase Slides for the conference seen by over 1,000 attendees

  • Produced and curated visuals to showcase artists 

  • Ensured logistics of synthesizing information, sources, and photo materials.

In Balance Pilates

Social Media and Marketing Intern

Social Media and Marketing Intern - In Balance Pilates

Wilmington, NC

​June 2019 - September 2019

  • Launched a revitalized brand kit for Carrie Pagés Pilates

  • Programmed social media platforms (Facebook, Instagram, website, and online studio platform) with over 24.3K followers

  • Increased account activity by 4,500%

  • Ensured logistics of daily tasks to maintain a smoothly running business

Production Assistant and Arts Administration/

Social Media Intern 

Production Assistant and Social Media Intern - Elon University 

Elon, NC

August 2018 - December 2018

  • Designed the online programs for the Dancing in the Landscape and Fall Dance Concert productions

  • Managed social media platforms for promotional materials (950 followers), and increased account activity by 10,233%

  • Maintained schedules daily while both choreographing and performing in the concert

  • Ensured logistics by taking personal care of all matters throughout the day

Elon University 

Elon University 

Crew Member

Crew Member - Elon University

Elon, NC 

​October 2017 - November 2017

  • Ensured logistics for the production stage, cleaning the theater and backstage

  • Advised and reformed theatre guests 

  •  Ensured logistics with costumes and the cast member’s makeup

  • Striked the stage after the production was over

just wanting to see my resume?